The best
way to buy
and sell gold

What sets a professional gold dealer apart in the UK

A professional bullion dealer in the UK must meet strict regulatory standards. The Financial Conduct Authority (FCA) requires anti-money laundering checks, so every transaction starts with identity verification. Reputable dealers also display live prices tied to the LBMA London fix, ensuring transparency. GoldUnion UK updates its prices every minute, so you always see the current market rate.

Another key difference is product sourcing. Authorised distributors of Cooksongold, the UK’s leading precious metals refiner, guarantee that each bar and coin meets purity standards. This eliminates the risk of counterfeit products, which remains a concern in online-only transactions. When you visit a branch, you can examine the hallmark and assay certificate before purchasing.

Why physical branches matter for gold transactions

Many UK investors prefer face-to-face transactions when buying or selling gold. A physical branch allows you to inspect coins and bars in person, ask questions, and receive immediate payment for items you wish to sell. GoldUnion UK operates branches, making it one of the few coin dealers in the UK that combine online and offline services.

For sellers, the process is straightforward. You bring your gold jewellery, coins, or silverware to the branch, where an expert weighs and assays each item. The valuation is based on the current LBMA price, minus a small sealing fee. If you accept the offer, you receive payment on the spot via bank transfer. This immediacy is particularly useful for urgent financial needs, such as covering unexpected expenses or seizing an investment opportunity.

Buyers also benefit from in-person visits. You can compare different products, such as Sovereign coins versus Britannia coins, and discuss storage options with a specialist. Some investors prefer allocated storage in a secure vault, while others choose to take physical possession. A branch visit lets you explore these options without pressure.

How to evaluate a gold dealer’s buyback service

Not all dealers offer buyback services, and those that do often impose hidden fees. A transparent pawnbroker in the UK will disclose all costs upfront, including assay fees and any commission. GoldUnion UK includes sealing fees in its valuation, so you know the exact amount you will receive before agreeing to sell.

When selling gold, timing matters. Prices fluctuate daily, so monitoring the LBMA fix helps you decide the best moment to transact. Some sellers wait for price spikes, while others prefer the certainty of an immediate sale. Branches provide flexibility: you can leave your items for valuation and return later if you need time to decide.

Common mistakes to avoid when choosing a dealer

First, avoid dealers that do not display live prices. If a website shows static rates or vague ranges, the dealer may be marking up prices unfairly. GoldUnion UK updates its prices every minute, so you always see the current market value.

Second, be wary of dealers that do not offer buyback services. Some online-only platforms allow you to buy gold but refuse to repurchase it later. This forces you to find another buyer, often at a lower price. GoldUnion UK buys back all products it sells, providing a seamless cycle for investors.

Third, check for hidden fees. Some dealers advertise low prices but add high commission or storage costs at checkout. GoldUnion UK includes sealing fees in its valuations and does not charge commission on buyback transactions. This transparency helps you calculate your net return before selling.

Finally, verify the dealer’s physical presence. A branch network signals long-term commitment and provides a safety net if you need to resolve an issue. GoldUnion UK’s branches offer this reassurance, which is rare in a market dominated by online-only operators.

How to get started with buying or selling gold

If you want to buy gold, start by browsing the online catalogue. GoldUnion UK offers a wide range of products, from 2,5g bars to 1kg bars, as well as popular coins like the Britannia and Sovereign. Each product page includes the current price, weight, and purity, so you can compare options easily.

For sellers, the first step is to request an estimate. You can book an in-branch appointment. GoldUnion UK also offers a £100 bonus for in-branch appointments, which can offset the cost of your first purchase or increase your payout when selling. This incentive is part of the company’s commitment to making gold transactions accessible and rewarding for UK investors.

Whether you are diversifying your portfolio or liquidating inherited assets, working with a trusted dealer simplifies the process. GoldUnion UK’s combination of online convenience and physical branches ensures you have support at every stage, from initial research to final transaction.

Frequently asked questions

What documents do I need to sell gold in the UK?

You must provide a valid photo ID, such as a passport or driving licence, and proof of address, like a utility bill or bank statement. These documents comply with FCA anti-money laundering regulations. GoldUnion UK verifies your identity during your first visit or postal submission, and the details are stored securely for future transactions.

Can I sell gold jewellery that is damaged or broken?

Yes, dealers buy damaged jewellery as long as it contains gold. The valuation depends on the item’s weight and purity, not its condition. A branch expert will assay the piece to determine its gold content, and the offer will reflect the current LBMA price. This service is useful for individuals who have inherited broken chains or outdated designs they no longer wear.

How do I know if a gold dealer is trustworthy?

Look for FCA registration, live price updates, and transparent fee structures. Trustworthy dealers also provide customer reviews and case studies. GoldUnion UK meets these criteria and adds an extra layer of security with its physical branches. You can visit a location to inspect products or discuss your needs with an expert before committing to a transaction.

What is the difference between allocated and unallocated gold storage?

Allocated storage means your gold is held separately in a vault, with your name on the storage certificate. This option is ideal for investors who want direct ownership. Unallocated storage pools your gold with other investors, reducing costs but offering less security. 

How quickly can I receive payment when I sell my gold?

If you visit a branch, once you accept the offer, payment is made by bank transfer and funds are usually credited within 48 hours. You can also receive a check. GoldUnion UK transfers funds directly to your bank account, so you avoid delays associated with cheques or cash payments. This speed is particularly valuable for urgent financial needs.